Case 11 / 14
Rustico Tile & Stone
Rustico Tile & Stone needed a WordPress/WooCommerce storefront that matched the beauty of its catalogue with real speed. We redesigned browsing, sample requests, and purchase flows around Core Web Vitals so inspiration leads to action—not waiting on heavy pages.
- Role
- Ecommerce UX & WordPress/WooCommerce engineering
- Scope
- WooCommerce · Performance · CWV · Catalogue UX
- Region
- Global
- Category
- Ecommerce
Engagement flow
01 Discovery
Diagnosed where beauty met bottleneck—slow templates, heavy media, and journeys that stalled between inspiration, sample, and purchase.
02 Architecture
Planned WooCommerce template and asset strategies for CWV, clearer catalogue IA, and sample/purchase paths that do not fight the theme.
03 Build
Redesigned browsing and checkout-adjacent flows while optimizing the WordPress/WooCommerce stack for speed and usability.
04 Launch
Shipped a storefront where a rich interiors catalogue feels as fast as it looks—ready to earn attention and action.
01
What was broken
Opportunity
A rich tile and stone catalogue is a liability when pages are slow. Weak Core Web Vitals hurt usability, SEO, and conversion—especially for mobile shoppers comparing materials and samples.
Rustico needed effortless discovery: faster browsing, clearer paths to sample requests and purchase, and a storefront that feels as refined as the product photography.
02
What we built
Approach
We redesigned and optimized the WordPress and WooCommerce experience with performance as a product feature—not a late audit.
Work focused on intuitive catalogue browsing, sample-request journeys, and a cleaner purchase path, backed by Core Web Vitals–minded asset and template decisions.
The storefront was tuned for mobile-friendly speed so shoppers can move from inspiration to product, sample, or purchase without friction.
03
Why it matters
Impact
Shoppers get a faster, clearer path through a visually rich catalogue.
Performance and UX improvements support SEO and conversion without flattening the brand’s material storytelling.
[ Deliverables ]
What we shipped
- 01WordPress / WooCommerce storefront redesign
- 02Core Web Vitals–focused performance optimization
- 03Catalogue browsing UX improvements
- 04Sample request journey refinements
- 05Cleaner purchase flow
- 06Mobile-friendly storefront tuning
- 07SEO-oriented page experience improvements
[ Capabilities ]
Product surface
- 01Fast catalogue browsing
- 02Optimized product discovery
- 03Sample request pathways
- 04Streamlined purchase journey
- 05Improved Core Web Vitals posture
- 06Mobile-friendly shopping experience
- 07SEO-conscious storefront structure
- 08Visual catalogue that stays performant
[ Outcomes ]
What changed for the team
Qualitative results from the engagement—focused on clarity, control, and day-to-day usability.
Faster path from inspiration to product
Clearer sample and purchase journeys
Stronger Core Web Vitals foundation
Mobile browsing that keeps pace with intent
Catalogue UX worthy of the materials
Performance treated as part of the brand
[ Stack ]
Built with intention
04 capabilities
WordPress
WooCommerce
Core Web Vitals
SEO
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